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Tag Archives: social media marketing

Five Inconvenient Truths About Social Data

By Anna Lawlor @Little_Lawlor;  The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social data effectively? Photograph: Paul Bolotov / Alamy/Alamy Brands are wrangling “big data”, trying to make sense of it and build social media

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Data analytics and marketing automation are top investments in 2014

By Nadia Cameron, CMO New ExactTarget report into digital marketing trends finds marketers are also spying great ROI opportunities in mobile marketing, yet many are still not across customer lifetime value. Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims. The latest

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