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Tag Archives: Single Customer View

Why your CRM is crying for help!

By Joel Nicholson, Marketsoft The Challenges… Have you ever been initially sold that the new CRM will be “the” solution for our targeted campaigns moving forward? Are you looking to automate customer segmentation from data that only resides in the CRM? Do you have good visibility of exactly what data is in your CRM and

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Retailers Make Sense of Data Chaos to Target Omnichannel Shoppers

By Anders Ekman, DataMentors DataMentors, LLC, a full-service data quality, data management and business intelligence provider , has released a new article geared towards helping retailers better target today’s omnichannel shoppers. Written by Anders Ekman, President of DataMentors, the article was recently published in Chain Store Age: http://chainstoreage.com/article/retailers-make-sense-data-chaos-target-omnichannel-shoppers Consumers interact with retail organizations through a

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The 5 Deadly Sins Against Customer-Centric Innovation

By Jeannie Walters, B2C It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking

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Creating the Elusive Single Customer View

By Gary Allemann, bizcommunity Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention.   However, despite this investment, many CRM initiatives will fall far short of expectations. The reality is that CRM will not magically give organisations

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Why Your Business Needs a Single Customer View

By Simon Oliver – Marketing Profs No matter what industry you’re in, all customers want to feel like they are the most important customer in your business. For that feeling to resonate through your customer base, you must not only know as much about each of your customers as possible but also actively use that

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Club Clarins: a step towards the single customer view

By Ben Davis, @herrhuld – Econsultancy It’s clear that brands’ current priority is uniting data. Companies are striving for the single customer view, allowing smarter marketing and increasing customer lifetime value or better mapping the customer journey. Even in the UK, where online shopping is at it highest (compared to offline), the percentage of transactions

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Customer-Centric Transformation: What Good Looks Like – Penetration – Increasing Customer Value – Part 14b of 14c

By Doug Leather, Customer Think Designing and executing a customer-centric business model requires end to end organisational alignment. Customer-centric capability development cannot take place in isolation to the rest of the business. The customer-centric journey requires a clear quantified understanding of current organisational capability across all 14 capability areas of the SCHEMA® Customer Management framework in

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Good customer service depends on a connected approach, say fed-up customers

Source contact-centres.com Research shows demand from consumers for ‘Single Customer View’ approach to customer experience being ignored by almost 70 per cent of organisations  Consumers are crying out for a connected approach to customer interaction that companies can’t provide, according to a new report announced today. Research conducted by the Customer Contact Association (CCA), in

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B2B Customers Are People Too

Unless you’ve been living under a (digital) rock, you’ll have read plenty about the rise of the customer and the monumental shift in marketing theory. Some have referred to the movement as the new marketing revolution, the coming of age for direct marketing, even the end to traditional advertising as we know it. The customer

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