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Tag Archives: Segmentation

The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

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The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

Read More

Avoid Logic Wobble in Your Data-Driven Marketing

By Dave De Noia, CMS Wire Online, offline, point of sale, attitudinal, media, advertising — bringing together all of these disparate data sources to create a cohesive, accessible whole to produce actionable insights requires dealing with a tremendous amount of ambiguity. What data source to use? Which records to filter out? Which dimensions should be

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Marketsoft: Data Services [PRESENTATION]

By Marketsoft, @Marketsoft At Marketsoft, we believe that marketing should be all about the customer, and that data provides an unprecedented opportunity to establish this dynamic. Used effectively, data allows marketers to shift their mindset from a dated product-centric mentality, to one where all marketing actions are ultimately defined by the customer. View our latest

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Data Tip: Raw Data!

@Marketsoft Many clients suffer from similar marketing restrictions when assumptions are made by the data extractors leading to missing records, aggregated information that can’t be undone, and omitted fields. While it’s not always feasible, requesting as much raw information as possible from your own customer pool, external source or partner can have several key benefits:

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