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Tag Archives: marketing intelligence

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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The 5 Deadly Sins Against Customer-Centric Innovation

By Jeannie Walters, B2C It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking

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Speed Kills (A Cautionary Tale)

This sad tale begins a few months ago, in a world not totally unlike ours… My wife and I are looking for a new car and, based on research alone, are fairly settled on the New Ford Kuga. During my research, I innocently – whilst browsing the Ford Australia website – filled out a form

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B2B Customers Are People Too

Unless you’ve been living under a (digital) rock, you’ll have read plenty about the rise of the customer and the monumental shift in marketing theory. Some have referred to the movement as the new marketing revolution, the coming of age for direct marketing, even the end to traditional advertising as we know it. The customer

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DMA 2012: Generation Disruptions

As the clock ticked down, the official DMA 2012 proceeding closed with a final keynote – a panel consisting of five of the sharpest minds in business and marketing. Hosted by Jeffrey Hayzlett (@JeffreyHayzlett), conversation stretched across a wide range of topical elements, from business structures to suit modern demands, to the impact of mobile on

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DMA 2012: The big trend for 2012

After four days of DMA Conference for 2012, there is one overriding theme present in almost every word spoken. A theme which – perhaps surprisingly – does not directly relate to either Big Data OR social media (though they are implied under it). A theme which goes beyond predictive analytics and every marketer’s holy grail,

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DMA 2012: Big Data and the emergence of the long tail

Wired Magazine’s editor-in-chief, Chris Anderson opened day 3 of DMA 2012 with his take on everyone’s favourite buzzword – Big Data. Chris’s approach to the problem is an imperfect one, best summarised by his quote from George Box on models –  “all models are wrong, but some are useful“. Chris worked through the theory that in

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DMA 2012: Achieving Deep Multichannel Customer Engagement

Another day and another inspiring keynote from DMA 2012! This time is was QVC’s VP of Customer Fulfillment Services, John Hunter. As we tweeted earlier, if yesterday’s Don Peppers’ keynote yesterday was the rock concert, today’s was the soul session. John gave deep, insightful comments around the changing customer climate, and challenges faced by his own

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DMA 2012: The three sessions we’re looking forward to most

DMA Conference 2012 starts tomorrow in sunny Las Vegas, to the prepare, we thought we’d talk through the top 3 speakers and sessions we’re looking forward to most. Don Peppers – Customers in Revolt: Threat or Opportunity? (http://bit.ly/QWaE7k) Don Peppers (@DonPeppers) has long been an authority in customer relationships and one of the world’s leading marketing

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