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Tag Archives: Marketing Data

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Aussie telcos to sell user location data to marketers

By Darren Pauli, The Register; Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to

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Forrester: Technology and marketing disconnect is hindering customer analytics success

By Nadia Cameron, CMO A fundamental disconnect between the way technology and business teams perceive customer data is resulting in lost opportunity for marketers, a Forrester Research principal analyst claims. Fatemah Khatibloo, who sits in the group’s customer insights practice, produces research on how marketers and business can use customer data to improve engagement. She

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The 5 Deadly Sins Against Customer-Centric Innovation

By Jeannie Walters, B2C It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking

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Execs Rate Protection of IP Higher than Customer Data: Ponemon

By Leon Spencer, zdnet A new survey by the Ponemon Institute has shown that, according to Australia’s IT security professionals, company executives would spend more money on IP security concerns rather than customer information breaches, despite the latter occurring more frequently. The study, Exposing the Cybersecurity Cracks: Australia Part 2, found that although there were more

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Avoid Logic Wobble in Your Data-Driven Marketing

By Dave De Noia, CMS Wire Online, offline, point of sale, attitudinal, media, advertising — bringing together all of these disparate data sources to create a cohesive, accessible whole to produce actionable insights requires dealing with a tremendous amount of ambiguity. What data source to use? Which records to filter out? Which dimensions should be

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3 Steps To Complete The Marketing Data Loop

By Heather Zynczak, Media Daily News Amid an increasingly convoluted marketing landscape, data offers marketers a powerful navigation tool for making smarter decisions and creating more value. Unfortunately, marketers often stumble when it comes to using data to bring spending full circle. In fact, a recent study showed less than half of marketers believe they

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Mobile Marketing

Source Marketing Weekly WINNER: Westfield PROJECT: My Westfield personalised app ENTERING AGENCY: nFluence In creating the My Westfield personalised app, Westfield and nFluence managed to truly personalise the shopping experience without invading shoppers’ privacy, developing a multichannel technology solution which helps drive sales and footfall for the shopping centre’s retailers. The app allows users to

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