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Tag Archives: marketing automation

Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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Data analytics and marketing automation are top investments in 2014

By Nadia Cameron, CMO New ExactTarget report into digital marketing trends finds marketers are also spying great ROI opportunities in mobile marketing, yet many are still not across customer lifetime value. Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims. The latest

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