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Tag Archives: marketing

DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 3 – Magic and motivation

The main DMA14 conference kicked off today, and the attendee count seemingly multiplied 10-fold overnight! The day was launched with the formal DMA keynote and an absolute highlight of… Selfies! Magic Johnson selfies, that is. Earvin “Magic” Johnson headlined the keynote, with his motivational, inspirational, and perspective-demanding talk. His story of building a business empire

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Smart Homes: A New Marketing Paradigm

By Mandeep Grover, ClickZ The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Imagine you are on vacation and suddenly realize that you left the stove on. You panic for a minute, and then pick up your smartphone and switch off

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Four talking points from our new Unified Marketing Report

By David Moth, Econsultancy Obtaining a single customer view has become something of a holy grail for marketers, however its achievement is extremely problematic. An ever-increasing number of customer touchpoints and data sources make it near impossible for marketers to correlate all this information in one place. Econsultancy’s new report, The Path to Unified Marketing,

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The new chief marketing officer

By Ashley Tollitt, Business Standard Today’s CMO sits at the apex where business and technology forces collide. Harnessing the power of technology and Big Data can help CMOs deliver greater customer insight, improve marketing effectiveness and offer new competitive advantage in a highly competitive and rapidly changing environment. According to Gartner, by 2017, the CMO

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