DMA 2012: Big Data and the emergence of the long tail

Wired Magazine’s editor-in-chief, Chris Anderson opened day 3 of DMA 2012 with his take on everyone’s favourite buzzword – Big Data. Chris’s approach to the problem is an imperfect one, best summarised by his quote from George Box on models –  “all models are wrong, but some are useful“. Chris worked through the theory that in

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