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Tag Archives: IT

When It Comes to Data, Go Smart Before You Go Big

By Rohit Kumar, Clickz There is a lot of hype around big data, but integrating a broader range of smart data sources can help achieve revenue goals in a more efficient way. If you work in marketing, there’s a good chance that you hear or read the words “big data” at least a few times

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Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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Emergency data law: what it is and why it’s a bad idea

By Nicole Kobie, PC Pro UK government is seeking to push through emergency legislation requiring mobile operators and ISPs to collect data about customers’ communications, months after existing rules were struck down by a European court. The prime minister today detailed “emergency security legislation” for the new law, the Data Retention and Investigation Powers Bill, which

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Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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Aussie companies not getting the most out of rising data volumes

Source IT Wire Australian organisations have been warned they may be placed at risk of litigation through compliance breaches due to the increasing cost of collecting and analysing business data, and that the problem could negatively impact their competitive potential in the wider market. According to data management vendor CommVault, a recent survey and whitepaper

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Data storage and security in the cloud

By Gordon Makryllos, CSO Online With cloud computing continuing its journey as arguably the dominant technology of the current era, so too the way we use it and manage its capabilities continue to evolve. The cloud has given us new ways to think about lots of traditional IT habits and practices, and as more and

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Australia: Are you ready for a data request deluge?

By Mark Vincent and Brett Winterford – Mondaq For the past three days I’ve opined as to the reasons why Australian organisations are unlikely to be prepared for the updated Privacy Act come March 12, with emphasis on what constitutes personal data and the impact of the amended Act on cloud computing and big data.

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Consent and the Privacy Act in the Big Data era

By Mark Vincent and Brett Winterford–Mondaq The Improbability of Privacy Act Compliance, Pt 3 One of the biggest challenges privacy regulators face is the onset of ‘Big Data’ — the hoovering up of large unstructured datasets for analysis at insanely affordable prices. In amending Australia’s Privacy Act, the Office of the Australian Information Commissioner (OAIC)

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Narrowing the divide between marketing and IT

By: Kevin Lourens Amazon’s Jeff Bezos will tell you if you build a great experience, customers will tell each other about it. Word of mouth is very powerful. But merely satisfying customers will not be enough to earn their loyalty in today’s consumer-led marketplace. Rick Tate, an internationally recognised expert on service quality and customer

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IT pushing for greater collaboration on digital strategies, while marketing expects IT to solve its complex challenges

Source RealWire News Distribution, SYS.CON Media New research report from EPiServer reveals disconnect between perceived value of marketing and IT partnership The majority of UK marketing and IT professionals (70%) are working together on digital strategies, but there is a clear disconnect between marketing and IT on the value of collaboration and the roles within

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