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Tag Archives: google

DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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Banks, Take a Look at Google!

By Luc Burgelman, Business 2 Community In a refreshingly candid article on banktech.com, Jamie Armistead of Bank of the West tells banks to take a look at Google as an example of great customer experience building, both in terms of uptime, performance and continuous refinement of mobile & desktop applications. Here’s a quote from the article that really

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Smart Homes: A New Marketing Paradigm

By Mandeep Grover, ClickZ The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer experience. Imagine you are on vacation and suddenly realize that you left the stove on. You panic for a minute, and then pick up your smartphone and switch off

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How to break the rules and win with customer-centric content

By Lauren Kaye, Brafton By now, we all know that content is king, and brand content must offer more than a promotional pitch if it’s going to survive Google’s intentions for the future. Hummingbird, anyone? In a not-too-distant era, your position in search results will depend on your site’s ability to offer users sophisticated answers

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Celebrate Data Privacy Day on Jan. 28th and Empower Others to Protect Their Privacy Throughout the Year

Source PR Newswire (PRESS RELEASE) Annual Day of Awareness will Focus on Making Data Stewardship Everyone’s Priority WASHINGTON, Jan. 16, 2014 /PRNewswire-USNewswire/ — Data Privacy Day on January 28th will convey the importance of data privacy and stewardship to digital citizens across the world and its official coordinator, the National Cyber Security Alliance, is calling on

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AdWords Cross-Device Conversions: How 1-800-FLOWERS Is Using The Data To Be More Customer Centric

By Ginny Marvin, Search Engine Land Yesterday,  we got an early preview of the first case study Google will publish on the use of estimated cross-device conversions in AdWords. It features 1-800-Flowers and also addresses the company’s use of click-to-call. When Google first announced the release of estimated cross-device conversions in October, it seemed to

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