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Tag Archives: DMA

DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 3 – Magic and motivation

The main DMA14 conference kicked off today, and the attendee count seemingly multiplied 10-fold overnight! The day was launched with the formal DMA keynote and an absolute highlight of… Selfies! Magic Johnson selfies, that is. Earvin “Magic” Johnson headlined the keynote, with his motivational, inspirational, and perspective-demanding talk. His story of building a business empire

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DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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Marketers face up to the price of greater consumer privacy

By Alex Brownsell – Marketing Magazine As the European Parliament takes a step closer to tightening the EU’s laws on data and privacy, marketers must prepare themselves for stricter regulation, writes Alex Brownsell   On 12 March, members of the European Parliament voted overwhelmingly in favour (621 votes to 10) of updating the continent’s data-protection

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Quote of the Day

“The rapidly shifting consumer attitudes to data privacy should be ringing alarm bells in the board room of every business that’s not involved with one-to-one communications” Chris Combemale, Chief Executive, DMA

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Direct marketers buffeted by legislative winds

By Christopher Hosford Direct marketers are about to have a lot more on their hands than marketing, if recent legislative or regulatory activities are any indication. From postal-rate increases to taxes on Internet sales to restrictions on data collection, the fate of direct marketers increasingly seems to be in others’ hands. In the short run,

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Will NSA Relevations Lead To A Crackdown On Data Brokers?

By Wendy Davis Revelations about extensive surveillance by the National Security Agency should serve as a wake-up call about other types of data collection, Federal Trade Commission member Julie Brill argues in a recent op-ed. “All day long, as we surf the Web, tap at apps or power up our smartphones … we constantly add

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DMA 2012: Generation Disruptions

As the clock ticked down, the official DMA 2012 proceeding closed with a final keynote – a panel consisting of five of the sharpest minds in business and marketing. Hosted by Jeffrey Hayzlett (@JeffreyHayzlett), conversation stretched across a wide range of topical elements, from business structures to suit modern demands, to the impact of mobile on

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