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Tag Archives: Direct Marketing

How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

By Mimi Miles, Marketing Profs, @marketingprofs Not surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today’s business-to-business (B2B) marketers. The need for qualified leads almost always trumps other important efforts such as brand awareness, field enablement, and partner development. At the same time, B2B prospect pools are smaller

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Retailers Make Sense of Data Chaos to Target Omnichannel Shoppers

By Anders Ekman, DataMentors DataMentors, LLC, a full-service data quality, data management and business intelligence provider , has released a new article geared towards helping retailers better target today’s omnichannel shoppers. Written by Anders Ekman, President of DataMentors, the article was recently published in Chain Store Age: http://chainstoreage.com/article/retailers-make-sense-data-chaos-target-omnichannel-shoppers Consumers interact with retail organizations through a

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Only the human touch can turn big data into customer intimacy

By Fern Miller, @FernMiller – MarketingMagazine Fern Miller, chief strategy and insight officer, international at DigitasLB Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi. My sister-in-law once told me

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Marketers face up to the price of greater consumer privacy

By Alex Brownsell – Marketing Magazine As the European Parliament takes a step closer to tightening the EU’s laws on data and privacy, marketers must prepare themselves for stricter regulation, writes Alex Brownsell   On 12 March, members of the European Parliament voted overwhelmingly in favour (621 votes to 10) of updating the continent’s data-protection

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We’re Hiring!

@Marketsoft We are looking for a Data Analyst (Graduate Job-Entry Level Position). At Marketsoft, we believe that marketing should be all about the customer and that data provides an unprecedented opportunity to make this happen. Used effectively, data allows marketers to shift their mindset from a dated product-centric mentality to one where all marketing actions

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Infographic: Marketers Struggle to Make the (Data-Driven) Grade

By James Jarnot & Elyse Dupré @DMNreporter – Direct Marketing News Business leaders expect their marketing teams to be schooled in data. But when asked to evaluate their relationship with data, few marketers passed with flying colors. In fact, marketers averaged a B-, according to a recent Domo survey. Despite the meager mark, many marketers

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