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Tag Archives: digital marketing

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Digital marketing predictions 2015 – Part 1: Lessons learnt

 By Nadia Cameron, CMO Digital marketing experienced quite an upheaval in 2014, and there’s no sign of things slowing down this year. Data-driven customer insights, programmatic and automated advertising capabilities, the melding of digital and physical interaction through wearable devices, native advertising and the Internet of Things are just some of the big trends grabbing

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Data-driven marketers rewarded with competitive advantage

By Helen Leggatt, BizReport In the report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization”, released by Turn and Forbes Insight, it is revealed that nearly three-quarters (74%) of marketers achieved the advantage in customer loyalty and engagement through data-driven marketing while less than a quarter (24%) achieved similar results through

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4 Ways Data and Analytics Improves Your Digital Marketing

By Dom Nicastro, CMSWire – @cmswire As a digital marketer, you are asked to create display campaigns that positively affect brand awareness. You are asked to make optimal use of your advertising budgets by market. You are asked to analyze customer behavior and media consumption. So how do you get there? Data and analytics are keys,

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2014 Outlook: Digital to Surmount TV, DMP Use to Triple

By David Jakubowski, Adotas With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. Being a tech-savvy

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Data-driven marketing drives “geekification” of the CMO

By Nadia Cameron – CMO, @CMOAustralia CMO catches up with Glenn Pingul at Globys to discuss how data analytics, digital marketing and the rise of the chief marketing officerinto the c-suite is making marketers geeks. The evolution of marketing through data and analytics is “geekifying” the CMO role and putting stronger emphasis on partnership and alignment

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Data analytics and marketing automation are top investments in 2014

By Nadia Cameron, CMO New ExactTarget report into digital marketing trends finds marketers are also spying great ROI opportunities in mobile marketing, yet many are still not across customer lifetime value. Data and analytics along with marketing automation are the top areas of digital marketing investment heading into 2014, a new report claims. The latest

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Is Your Bank Ready For Customer 3.0

By Jim Marous, @jimmarous – Bank Marketing Strategy The banking industry is in the midst of a significant shift in customer behavior fueled by new channels, new competitors and new shopping behaviors. Today’s customer is hyper-connected, highly informed and demanding a highly personalized approach with regards to communication, product development and customer service. These customers

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