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Tag Archives: data

Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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DMA 2014: Day 5 – 2015 and beyond

Sadly, the main DMA event closed today, a morning of two keynotes and plenty of future stargazing. The main theme of the day was looking forward, with a whole bunch of conceptual talk about the state of the market today, and what 2015 will see. Our main observation was the potential difficulty in translating these

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DMA 2014: Day 4 – Google’s missing answers

Day 4 (or day 2 for the mass of main event attendees) of DMA 2014 arguably boasted the deepest range of content and thought-leadership (disclaimer: based on a quantitate survey of one Australian attendee). We heard from a wide range of inspiring speakers, ranging from why eCommerce is worth a bet (Brian Fethetherstonhaugh of OgilvyOne), to the

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DMA 2014: Day 3 – Magic and motivation

The main DMA14 conference kicked off today, and the attendee count seemingly multiplied 10-fold overnight! The day was launched with the formal DMA keynote and an absolute highlight of… Selfies! Magic Johnson selfies, that is. Earvin “Magic” Johnson headlined the keynote, with his motivational, inspirational, and perspective-demanding talk. His story of building a business empire

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

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Big data’s hidden problem

By Budd Illic, Business Spectator Effectively managing “big data” is a growing challenge for many organisations. But are we missing the real issue? Technology historian George Dyson put it bluntly: “Big data is what happened when the cost of keeping information became less than the cost of throwing it away.” But it seems when it

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