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Tag Archives: data security

Securing Data Vital to Personalized Customer Experiences

By Andrew Kenney, Smart Data Collective Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond. However, in an age

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Your Private Information is at Risk

By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for businesses in today’s hi-tech world, it’s not a question of if this information will be breached, but when. That’s the view of UK technology

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Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

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Execs Rate Protection of IP Higher than Customer Data: Ponemon

By Leon Spencer, zdnet A new survey by the Ponemon Institute has shown that, according to Australia’s IT security professionals, company executives would spend more money on IP security concerns rather than customer information breaches, despite the latter occurring more frequently. The study, Exposing the Cybersecurity Cracks: Australia Part 2, found that although there were more

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Daniel Cummins, Director at Marketsoft, talks Data Security for ADMA [VIDEO]

Daniel Cummins, Director @Marketsoft What are some of the common traps that organisations fall into which can result in a breach of data security? Daniel: It’s not something that can be approached casually. Information security must be approached proactively. Organisations have a clear due diligence responsibility. Without an intentional approach, a breach will inevitably result

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