• +61 2 9432 7400

Tag Archives: Data Quality

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

Read More

Donor Centricity Maturity Score

Attendees of the DCC Luncheon contributed to deriving Australia’s very first* donor centricity maturity score. Whilst the results may be surprising to some, they are regardless loaded with opportunity; opportunity to redefine this baseline and in turn, change the way the Australian NFP community supports their array of causes forever. *we’re pretty sure it’s the

Read More

4 Steps to Tackle Data Quality and Velocity Issues

By Scott Vaughan, Business 2 Community Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable”. Because it’s the norm, we’ve created many manual workarounds as temporary fixes

Read More

U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

Read More

Report: Poor Data Quality Impacting B2B Lead Generation

By Kelsey Jones, KoMarketing According to an analysis of more than 775,000 leads from B2B marketers released by Integrate, 40 percent of all leads generated have poor data quality. The study found that poor data quality, which includes duplicate data, invalid entries, failed email/address validation, and missing form fields are all aspects of poor data quality.

Read More

Data Quality Predictions For 2015

The champagne has been drunk, the mince pies are eaten and we’re packing away the Christmas baubles for another year. After a well-earned rest, thousands of businesses are returning to face the challenges that the New Year will bring to their business, and that means refocusing efforts on quality, usable data. But the world of

Read More

Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

Read More

Poor data quality hindering government open data programme

By Mark Ballard, Computer Weekly Poor data quality is hindering the UK government’s flagship open data programme, intended to reform the public sector by making it more transparent and accountable. Public bodies have published spending records every month since November 2010 under a coalition programme billed as encouraging voters to become “armchair auditors” and to make politicians more

Read More
Page 1 of 41234

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї