• +61 2 9432 7400

Tag Archives: data privacy

MasterCard to access Facebook user data

By Beverley Head, The Age Priceless engine: MasterCard will be holding data on consumers’ social media and online habits for the benefit of banks. Photo: Michel O Sullivan MasterCard has signed a two-year deal to access Facebook Asia Pacific user data detailing consumers’ online habits to uncover behavioural insights it can then sell to the

Read More

Your Private Information is at Risk

By James Law, News.com.au Australians’ private data is hugely vulnerable to cyber attackers. Source: ThinkStock THE personal data you entrust to companies is at greater risk than you realise; and for businesses in today’s hi-tech world, it’s not a question of if this information will be breached, but when. That’s the view of UK technology

Read More

Marketers risk muddied data if consumers ‘go dark’

By Lucy Tesseras, Marketing Week; The rise of sophisticated mobile communication techniques brings with it a wealth of opportunity for marketers to track consumers on the move and gain valuable insight, but fears over privacy are causing an increasing number to ‘go dark’ and block access. The true extent of the problem isn’t yet known, particularly

Read More

Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

Read More

Abbott brings on mandatory data retention in Australia

By Josh Taylor @joshgnosis, ZDNet Attorney-General George Brandis confirmed that the Federal Cabinet today gave in principle support for a new regime that would force telecommunications companies to retain an as-yet-undetermined amount of customer data for up to two years to allow government agencies to access without a warrant as part of law enforcement investigations.

Read More

What data retention is, and why it’s bad

By Bernard Keane, StartupSmart With the Australian government “actively considering” data retention, and Australian Security Intelligence Organisation chief David Irvine telling a Senate committee that it is crucial to intelligence-gathering and that Australians have nothing to fear from it, it’s time for a clarifier on exactly what data retention is and the concerns it raises.

Read More

Global Survey Reveals Impact of Data Breaches on Customer Loyalty

By Anina Steele, DigitalJournal.com 65 percent of adult consumers unlikely to do business again with companies after financial data breach Data breaches have a significant impact on whether a customer will interact with an organization again, according to new research from SafeNet, Inc., a global leader in data protection solutions. The global research surveyed over

Read More
Page 1 of 212

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї