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Tag Archives: data-driven marketing

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Digital marketing predictions 2015 – Part 1: Lessons learnt

 By Nadia Cameron, CMO Digital marketing experienced quite an upheaval in 2014, and there’s no sign of things slowing down this year. Data-driven customer insights, programmatic and automated advertising capabilities, the melding of digital and physical interaction through wearable devices, native advertising and the Internet of Things are just some of the big trends grabbing

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4 Steps to Tackle Data Quality and Velocity Issues

By Scott Vaughan, Business 2 Community Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable”. Because it’s the norm, we’ve created many manual workarounds as temporary fixes

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U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

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Data-driven marketers rewarded with competitive advantage

By Helen Leggatt, BizReport In the report, “Data Driven and Digitally Savvy: The Rise of the New Marketing Organization”, released by Turn and Forbes Insight, it is revealed that nearly three-quarters (74%) of marketers achieved the advantage in customer loyalty and engagement through data-driven marketing while less than a quarter (24%) achieved similar results through

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Gmail, Facebook, Skype excluded from Australian data retention

By Josh Taylor, ZDNet Australian law-enforcement agencies will not have legal, direct, warrantless access to customer information for international companies such as Google, Facebook, Twitter, and other communications platforms under the mandatory data-retention legislation. The legislation currently before the parliament will force Australian telecommunications companies to retain an as-yet-undefined set of customer data for a

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Don’t use data as a crutch, says FT’s head of analytics

By Nadia Cameron, CMO Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model. Borrowing a quote from David Ogilvy describing marketing’s reliance on research, the Financial Times’ (FT) head of analytics, Robin Goad, said many organisations are still

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Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Assess Privacy Impacts Of Marketing And CRM to Avoid Claims

By Alan L. Friel, Mondaq Big data and the interactivity of digital marketing are powerful tools for marketers, but consumer data protection laws have evolved in recent years, resulting in new and heightened compliance and risk management issues that need to be addressed when executing advanced advertising campaigns and consumer relationship management (“CRM”) programs. This can

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