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Tag Archives: data challenges

What is Bad Data and its Side-Effects?

By Mahak Vasudev, Business 2 Community Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure and equipment.” It is critical to harness business data for effectual decision-making, and this blog series will walk you through the savvies

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Don’t use data as a crutch, says FT’s head of analytics

By Nadia Cameron, CMO Many marketers are still using data like a “drunk uses a lamp post for support”, when they should instead be looking to innovate their business model. Borrowing a quote from David Ogilvy describing marketing’s reliance on research, the Financial Times’ (FT) head of analytics, Robin Goad, said many organisations are still

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Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

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Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

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Data is Marketers’ Biggest Challenge

Warc SYDNEY: Over four-fifths of CMOs in Australia are “overwhelmed” by customer data analytics and the industry is going backwards in its efforts to deal with it, the chief executive of the Association of Data Driven Marketing and Advertising (ADMA) has said. Speaking at the Oracle Marketing Cloud conference in Sydney, Jodie Sangster said the

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Poor data quality hindering government open data programme

By Mark Ballard, Computer Weekly Poor data quality is hindering the UK government’s flagship open data programme, intended to reform the public sector by making it more transparent and accountable. Public bodies have published spending records every month since November 2010 under a coalition programme billed as encouraging voters to become “armchair auditors” and to make politicians more

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Abbott brings on mandatory data retention in Australia

By Josh Taylor @joshgnosis, ZDNet Attorney-General George Brandis confirmed that the Federal Cabinet today gave in principle support for a new regime that would force telecommunications companies to retain an as-yet-undetermined amount of customer data for up to two years to allow government agencies to access without a warrant as part of law enforcement investigations.

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What data retention is, and why it’s bad

By Bernard Keane, StartupSmart With the Australian government “actively considering” data retention, and Australian Security Intelligence Organisation chief David Irvine telling a Senate committee that it is crucial to intelligence-gathering and that Australians have nothing to fear from it, it’s time for a clarifier on exactly what data retention is and the concerns it raises.

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Bad Data is Costing Your Business; Don’t Rely on IT to Fix It

By James Forbes, CMO; @CMOAustralia,   Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year. GS1 was only looking at data housed in barcodes – static images that

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