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Tag Archives: Customer Loyalty

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Donor Centricity Maturity Score

Attendees of the DCC Luncheon contributed to deriving Australia’s very first* donor centricity maturity score. Whilst the results may be surprising to some, they are regardless loaded with opportunity; opportunity to redefine this baseline and in turn, change the way the Australian NFP community supports their array of causes forever. *we’re pretty sure it’s the

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Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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Satisfying your customers doesn’t make them loyal

by Michelle Herbison, Marketing Magazine Australia Customer satisfaction does not equate to loyalty. Market researcher GfK has quantified what marketers have long feared – that the correlation between a company’s level of customer satisfaction and loyalty is only about 40%. But of course, the results do not mean marketers should give up on trying to

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Why being customer-centric is not about generating brand love

By Mark Iremonger, Marketing Moving beyond disruption innovation A straw poll of my agency planning friends suggests that, in the world of marketing communications, many translate “customer-centric” into “being seen to put the customer first” or “acting in a customer’s best interests”. So, for example, a customer-centric energy company might tell its customers when there’s

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Why Do Companies Undervalue Customer Loyalty?

By Kasia Moreno , Forbes The other day I got an offer in the mail to renew my subscription to a magazine I have been subscribing to for years. In the same batch of mail came another offer from the same magazine, treating me as a potential new customer. I opened both envelopes. The subscription

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Report: Data Breaches Have Negative Impact on Customer Loyalty

Colloquy Sixty-five percent of adult consumers are unlikely to do business again with companies after a financial data breach, according to a global research survey from Baltimore-based data protection company SafeNet. The survey, which queried more than 4,500 adults from the United States, United Kingdom, Germany, Japan and Australia, illustrated the effect that data breaches

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