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Tag Archives: customer journey

The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

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The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

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Club Clarins: a step towards the single customer view

By Ben Davis, @herrhuld – Econsultancy It’s clear that brands’ current priority is uniting data. Companies are striving for the single customer view, allowing smarter marketing and increasing customer lifetime value or better mapping the customer journey. Even in the UK, where online shopping is at it highest (compared to offline), the percentage of transactions

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