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Tag Archives: customer data

Customers rule in bank of the future

By Bruce Dahlgren & Daniel Biondi, Enterprise Innovation; Among today’s digitally masterful consumers, that old adage ‘customer is king’ has never had more relevance. Tech-savvy, highly connected customers are spoilt for choice. Their expectations are high and they want superior service and products. They won’t hesitate to move on if their individual needs aren’t being

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Omnichannel, Big Data…What’s Next? Predictions for 2015

By Graeme Grant, Multichannel Merchant If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue.That’s not

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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Airlines mine customer data in marketing drive

By Victoria Bryan, Yahoo News BERLIN (Reuters) – Airlines are waking up to the possibilities offered by the reams of customer data they have on file and will use this to make more targeted offers in the future, two of the world’s largest carriers said on Thursday. “The airlines know so much more about individual

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Data-Driven Marketing Allows Customer Relationships to Flourish

By Anna Papachristos, 1to1 By leveraging customer data to support marketing and advertising efforts, companies can enhance experience to drive loyalty, innovation, and growth. For many companies, data analytics remains foreign territory as leaders work to bring infant programs to full maturity. Yet, no matter where they lie on this path to success, all professionals

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Aussie telcos to sell user location data to marketers

By Darren Pauli, The Register; Two Australian telecommunications providers are seeking to identify and sell the location of their users to advertising companies. One telco was already in early adoption of a big data Hadoop system while a second was considering the platform. The telcos, unnamed due to non-disclosure agreements, were seeking a project similar to

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What Am I Supposed To Do With Big Data?

By Jacquie Pirnie, Business 2 Community Big data has become a term so overused that most people don’t even know what to make of it or its potential usefulness for businesses. On the surface, it is used to describe the exponential growth and availability of data, both structured and unstructured. The kicker is that big data

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