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Tag Archives: customer-centricty

Donor Centricity Collective- Luncheon 20th January

By Emily Elliott, Marketsoft   On the 20th of January 2016, many had the privilege to enjoy talks from Alan Hulse from PETA and Annabella Chauncy from School for life. They both spoke on the need for engaging a younger demographic of donors and using data to achieve this. Harnessing the use of market research

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Is Your Company Customer Centric or Ego Centric?

By Michel Falcon, Business 2 Community Being customer centric requires you to be able to operate from the viewpoint of the customer. In other words, can you remove yourself as a professional and make operational decisions based on how you would react if you were the customer? Too many companies claim to be focused on

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Does Your Company Really Need a Chief Customer Officer?

By Jennifer LeClaire, News Factor Network Good Question. Curtis Bingham, founder and executive director of the Chief Customer Officer Council, has a good answer: Yes. As Bingham sees it, the question really isn’t whether or not you need a CCO but when you need a CCO. In a recent article, Bingham explained that the role

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Turning Data Into Marketer’s Best Friend

By Andrea Ward, CMS Wire From business to baseball, data is having its moment in the sun. Data provides marketers information that can be used to execute targeted campaigns that can drive revenue. The marketer now more than ever has the ability to deliver personalized experiences across digital channels, and help customers build relationships with

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Marketers – what your number one priority should be in 2014

By Kathy Salter, @Marketsoft What are your marketing priorities for 2014? Behavioural targeting? Refining your content marketing? Developing your social channels? While  each of these are increasing in importance for marketers, I’m going to go out on a limb here and say that you could be wasting your time if you don’t have one fundamental

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B2B Customers Are People Too

Unless you’ve been living under a (digital) rock, you’ll have read plenty about the rise of the customer and the monumental shift in marketing theory. Some have referred to the movement as the new marketing revolution, the coming of age for direct marketing, even the end to traditional advertising as we know it. The customer

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