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Tag Archives: customer-centricity

Customers rule in bank of the future

By Bruce Dahlgren & Daniel Biondi, Enterprise Innovation; Among today’s digitally masterful consumers, that old adage ‘customer is king’ has never had more relevance. Tech-savvy, highly connected customers are spoilt for choice. Their expectations are high and they want superior service and products. They won’t hesitate to move on if their individual needs aren’t being

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B2B Marketers Prioritizing Customer Acquisition Over Retention

By Krystle Vermes, KOMarketing A new report published by Act-On Software shows that more of today’s mid-sized B2B companies have management objectives tied to acquisition revenue than customer retention. According to the data, 82 percent of respondents have management objectives tied to acquisition revenue. This is compared to 48 percent who said that they have more objectives

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Securing Data Vital to Personalized Customer Experiences

By Andrew Kenney, Smart Data Collective Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond. However, in an age

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Omnichannel, Big Data…What’s Next? Predictions for 2015

By Graeme Grant, Multichannel Merchant If I had to summarize 2014 for the retail industry, it would be the year of buzzwords. From omnichannel to big data, new “solutions” were being discussed every day and all of them were touted as the latest-and-greatest in the ongoing quest to meet customer demands and increase revenue.That’s not

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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The CMO/CIO Bond: Relationship Of The Future

by Sarah Mahoney, Marketing Daily With the average CMO expected to hang onto his or her job for 60 months, a new report from Forrester Research is predicting they’ll find a new power source: The Chief Information Officer. In fact, it may be the single best way to switch to a fully customer-centric approach required

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