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Tag Archives: customer-centric

The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

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The subtle impacts of language… on your customers journey

By Joel Nicholson The questions… Do you find yourself in a similar challenging position to many marketing professionals that attended our recent industry luncheon event on “a new language to modern customer life cycle messaging”? The collective group of around 30 senior professionals in Sydney nominated key challenges in growing customer life cycle programs as:

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Customers rule in bank of the future

By Bruce Dahlgren & Daniel Biondi, Enterprise Innovation; Among today’s digitally masterful consumers, that old adage ‘customer is king’ has never had more relevance. Tech-savvy, highly connected customers are spoilt for choice. Their expectations are high and they want superior service and products. They won’t hesitate to move on if their individual needs aren’t being

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How Data Is Failing Marketers

By Brooks Bell, Forbes We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now. Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For decades, it

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CIO head-to-head: Collaborating with business to be more externally customer-centric

We ask three technology leaders how they’re ensuring their teams are working more collaboratively with line-of-business to meet customer expectations. Q: How are you changing your operational and leadership approach to be more externally customer-centric? Janet Sutherland, CIO, Wotif Group The IT team at the Wotif Group has a strong customer focus, which is particularly

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Customer-Centric Or Simply Responsive To Customers?

By David Gee, Staffing Talking When people ask about what makes your staffing company different – or great – how do you answer it? Because you put customers first? What does that mean exactly? And is there a difference between responding to the needs of your customers and being truly customer-centric? Ashleigh Bilodeaux, is director

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Crafting a Customer Centric Culture: 3 Key Factors

By Tricia Morris, @Parature – Business 2 Community Some brands want to create a fun culture; others innovative; others exclusive, and while many brands will say they’ve created a customer-centric culture, there are only a select number whose customers would agree. According to IBM, 80% of companies believe they deliver “superior” customer service, but only

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