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Tag Archives: CRM

What is Bad Data and its Side-Effects?

By Mahak Vasudev, Business 2 Community Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure and equipment.” It is critical to harness business data for effectual decision-making, and this blog series will walk you through the savvies

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Customer experience management market growing at CAGR of 17.3% to reach $8.39 billion by 2019

By RNR Market Research, WhaTech Customer Experience Management (CEM) is a collection of process, which uses a variety of technologies to gather customer feedback, understand their expectations, and improve the overall customer experience through different touch points. The report has been segmented in such a way that it covers various forms of the market which

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Creating the Elusive Single Customer View

By Gary Allemann, bizcommunity Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention.   However, despite this investment, many CRM initiatives will fall far short of expectations. The reality is that CRM will not magically give organisations

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Only the human touch can turn big data into customer intimacy

By Fern Miller, @FernMiller – MarketingMagazine Fern Miller, chief strategy and insight officer, international at DigitasLB Ultimately, customer intimacy is not a workstream or a data project, but a fragile and personal emotional state that is earned through meaningful experiences, writes Fern Miller, chief strategy and insight officer, international at DigitasLBi. My sister-in-law once told me

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US Tech Giant SurveyMonkey Is Opening In Australia, And Has Big Plans For Big Data

By Alex Heber, Business Insider Australia SurveyMonkey CEO Dave Goldberg is recruiting Australian monkeys for the company’s new office. Image: Supplied. Silicon Valley-based questionnaire platform SurveyMonkey is coming to Australia, cherry-picking Sydney for its Asia-Pacific headquarters which will open later this year. Since company CEO Dave Goldberg took on the top job in 2009, SurveyMonkey

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Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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Privacy is good for business

By David Hancock, Smart Company Today’s customers are more concerned than ever about privacy, with recent high-profile privacy breaches tarnishing the reputations of some of the world’s largest companies. Your customers are your most valuable asset, so if you are collecting information on them you need to treat it with care. Of course privacy isn’t

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State of the Media – Joel Nicholson – Marketsoft

Source MediaScope, @mediascope_ State of the Media offers a range of articles, opinions & profiles from a broad range of people across our industry. Here we feature Joel Nicholson – Managing Director of Marketsoft – and ask him to speak about his involvement with ad:tech and to offer his views on the the state of

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