Categories
Tags
ADMA analysis Business Case Campaign Measurement Campaign Processing Career Opportunities Centralised campaign data CRM data data audit Database Marketing Data Quality data visualisation deceased wash Direct Direct Marketing marketing effectiveness marketing intelligence Multi-Channel Marketing Post campaign analysis Segmentation Single Customer View
Why CRM & Marketing databases should not be confused as the same thing?
Every marketer and business person faces the paradox of comparing one system with many benefits verses many systems with one benefit. We believe most companies fail more in the direct marketing space by choosing one system with many benefits. Competitive advantage comes from doing specific task well. Being limited by a system that is a [...]