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Tag Archives: consumers

New Privacy Study Finds 79 Percent of Customers are Willing to Provide Personal Information to a ‘Trusted Brand’

PRESS RELEASE, The Wall Street Journal Research from SDL shows consumers are concerned about the use of personal data, but yet are not taking advantage of opt-out technologies MAIDENHEAD, United Kingdom & WAKEFIELD, Mass.–(BUSINESS WIRE)–February 26, 2014– A majority of consumers worry about how marketers use their personal data, but 79 percent are more likely

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Retailers miss out on data over distrust

By Mindi Chahal, Marketing Week A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages. Click here to see a bigger version of the infographic above Data has become a talking-point for most brands in terms of how to use it effectively and in

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