• +61 2 9432 7400

Tag Archives: Cloud

Securing Data Vital to Personalized Customer Experiences

By Andrew Kenney, Smart Data Collective Personalization, the killer user engagement feature, is built on trust and data security. User data, displayed on websites and available through secure APIs, is the new pivot for enterprise IT that will drive the evolution of security practices and customer engagement in 2015 and beyond. However, in an age

Read More

Data Scientist: Sexiest Job on the Planet

By Ray Major, Smart Data Collective If you paid close attention, you could see it coming. The tortoise eventually beats the hare, but it does take time. Allow me to make my case using the following more or less chronological, non-linear and highly selective history of the modern era:   Relying on stale polling data

Read More

Wikileaks leak shows data sovereignty threat

By Josh Taylor, @joshgnosis – ZDNet A leak of documents from the Trade in Services Agreement negotiations show Australia and other negotiating parties would be prevented from ensuring sensitive customer data remains in the country of origin. The secret draft text for the Trade in Services Agreement (TISA) Financial Services Annex released by Wikileaks shows 50

Read More

Privacy is good for business

By David Hancock, Smart Company Today’s customers are more concerned than ever about privacy, with recent high-profile privacy breaches tarnishing the reputations of some of the world’s largest companies. Your customers are your most valuable asset, so if you are collecting information on them you need to treat it with care. Of course privacy isn’t

Read More

Aussie blue-chips come clean on data offshoring

Source itnews Analysis: Who sends stuff where? Australia’s big four banks, airlines, telcos and retail giants have been forced to disclose how and where they offshore data in order to satisfy new privacy rules that came into effect overnight. A survey by iTnews of the revised privacy policies of some of Australia’s blue-chip companies reveals

Read More

Data quality: the ugly duckling of big data?

By Mary Shacklett – Tech Republic Image: Wikimedia Commons/University of Liverpool Faculty of Health TEKsystems (a subsidiary of Allegis Group, a private talent management firm) performed a big data survey in 2013 that revealed 60 percent of IT leaders believed their organizations lacked accountability for data quality, and more than 50 percent of IT leaders questioned

Read More

Daniel Cummins, Director at Marketsoft, talks Data Security for ADMA [VIDEO]

Daniel Cummins, Director @Marketsoft What are some of the common traps that organisations fall into which can result in a breach of data security? Daniel: It’s not something that can be approached casually. Information security must be approached proactively. Organisations have a clear due diligence responsibility. Without an intentional approach, a breach will inevitably result

Read More

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї