• +61 2 9432 7400

Tag Archives: bad data

What is Bad Data and its Side-Effects?

By Mahak Vasudev, Business 2 Community Information and data are the most strategic assets of an organization. The Data Warehousing Institute reports, “Intellectual capital and know-how are more important assets than physical infrastructure and equipment.” It is critical to harness business data for effectual decision-making, and this blog series will walk you through the savvies

Read More

4 Steps to Tackle Data Quality and Velocity Issues

By Scott Vaughan, Business 2 Community Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable”. Because it’s the norm, we’ve created many manual workarounds as temporary fixes

Read More

U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

Read More

Report: Poor Data Quality Impacting B2B Lead Generation

By Kelsey Jones, KoMarketing According to an analysis of more than 775,000 leads from B2B marketers released by Integrate, 40 percent of all leads generated have poor data quality. The study found that poor data quality, which includes duplicate data, invalid entries, failed email/address validation, and missing form fields are all aspects of poor data quality.

Read More

Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

Read More

The Half-Life Of Data (Infographic)

By Martin Doyle, Business2Community In business, smart leaders know that waste eats into profit. From day to day, project to project, the best way to improve your bottom line is to slash unnecessary expenses from the business’ budget. When we think of expenses, we think of cutbacks in equipment, or hiring fewer staff. How many

Read More

Bad Data is Costing Your Business; Don’t Rely on IT to Fix It

By James Forbes, CMO; @CMOAustralia,   Bad data costs your organisation money. Last year, GS1, the company that is responsible for barcoding and product identification systems, released a report that found bad data costs grocery retailers $675 million in lost sales every year. GS1 was only looking at data housed in barcodes – static images that

Read More

Bad data has big consequences, according to Quantium executive

By Bonnie Gardiner, CMO Quantium’s Tim Trumper cautions marketers to be wary of the dangers of poor or misleading data as they establish a data-driven marketing approach Marketers increasingly adopting a data-driven approach should be wary of misleading or poor data, a leading analytics consultancy claims. Speaking at the ad:tech event in Sydney on data

Read More

Dangers of bad data and how to paint an accurate picture

Source The Guardian West Midlands Police realised inaccurate information was a safety issue. Here’s how they worked to correct it West Midlands Police has implemented a new data management process to spot inaccurate information. Photograph: Spectral / Alamy/Alamy West Midlands Police has a clientele that isn’t always forthcoming with accurate information. Whenever suspects give fake

Read More

Blog

Subscribe to stay up to date with the latest in data-driven marketing and all things data

Archives

п»ї