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Tag Archives: B2B

How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company Tactics

By Mimi Miles, Marketing Profs, @marketingprofs Not surprisingly, a recent study by InsideSales.com points to a lack of leads as the top challenge for today’s business-to-business (B2B) marketers. The need for qualified leads almost always trumps other important efforts such as brand awareness, field enablement, and partner development. At the same time, B2B prospect pools are smaller

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Three Big Myths That Keep You From Being Customer-Centric

By Christine Crandell, @cmswire – CMS Wire Enterprise Content Management: 3 Steps to a Successful Project (Read the Free eBook) Everyone, it seems, has jumped on the customer [insert favorite objective here] bandwagon. Articles, studies and best practices abound, each heralding the financial benefits of aligning your organization outward to how customers go about their

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B2B Customers Are People Too

Unless you’ve been living under a (digital) rock, you’ll have read plenty about the rise of the customer and the monumental shift in marketing theory. Some have referred to the movement as the new marketing revolution, the coming of age for direct marketing, even the end to traditional advertising as we know it. The customer

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