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Tag Archives: Analytics

Donor Centricity Maturity Score

Attendees of the DCC Luncheon contributed to deriving Australia’s very first* donor centricity maturity score. Whilst the results may be surprising to some, they are regardless loaded with opportunity; opportunity to redefine this baseline and in turn, change the way the Australian NFP community supports their array of causes forever. *we’re pretty sure it’s the

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4 Steps to Tackle Data Quality and Velocity Issues

By Scott Vaughan, Business 2 Community Let’s face facts—marketers have become complacent with poor-quality prospect and customer data. According to a SiriusDecisions study, 25% of the average B2B marketer’s database is inaccurate and 60% of companies have an overall data health that’s “unreliable”. Because it’s the norm, we’ve created many manual workarounds as temporary fixes

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U.S. organizations say a third of their data is bad

GCN Agencies are relying on data aggregation and analytics to enhance citizen services and understand social, scientific and financial trends.  Given the meteoric rise in the uses of data aggregation, as well as a growing reliance on its methods, data accuracy is paramount. Many organizations struggle with data inaccuracy, despite having an established data quality

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ANZ companies lag on big data

By Warc staff, Warc SYDNEY: Companies in Australia and New Zealand have been warned that they are failing to capitalise on the possibilities offered by big data analytics, after new research found only a fifth of the firms have a big data strategy. Based on the responses of 150 enterprises in both countries, the Forrester

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News from the US Direct Marketing Association Event DMA 2014: Opening day, opening thoughts

  The US DMA 2014 pre-conference kicked off today with eight streams of pre-conference intensives, and a lunchtime keynote from Facebook’s Head of Partner Development, Khurrum Malik (www.linkedin.com/in/malik). We won’t dwell on the latter as it skewed toward being an ad for Facebook Customer Audiences, albeit with a captive DMA audience. We attended the Analytics, Digital Intelligence &

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Why we’re failing to get the most out of open data

By Victoria Lemieux, Forum An unprecedented number of individuals and organizations are finding ways to explore, interpret and use Open Data. Public agencies are hosting Open Data events such as meetups, hackathons and data dives. The potential of these initiatives is great, including support for economic development (McKinsey, 2013), anti-corruption (European Public Sector Information Platform,

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Thinking Small For Bigger Data Impact

By Daniel Gutierrez, Inside BIGDATA; It’s hard to operate in today’s business world without hearing the buzz around Big Data. But as it turns out, fast data might actually be where the value lies for marketers. Here’s why: the notion that “bigger is better” doesn’t recognize that many big data segments have yet to have

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For CMOs, data are the new age fuel

By Kiran S Rao, The Hindu Business Line Biggest boon With today’s shrinking budgets, big data and analytics help CMOs do more targeted marketing, not mass-based but individual-based As data analytics becomes crucial to corporate strategy, the CMO’s involvement in high-level decisions continues to expand The good news is that marketing executives keenly understand the

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