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Tag Archives: advertising

5 Online Marketing Mistakes to Avoid

By Jonathan Long, Business 2 Community; The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of information to absorb and naturally, mistakes are going to be made. There are so many segments available, from blogging

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Marketing Technology Landscape Supergraphic (2014)

By Scott Brinker, Chief Martec The short version: the above graphic is the latest incarnation of my marketing technology landscape supergraphic (click for a high-resolution 2600×1950 version, 4.7MB). It represents a whopping 947 different companies that provide software for marketers, organized into 43 categories across 6 major classes. A high-resolution PDF version is also available

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More Consumer Data Is Going To Help Local Businesses Finally Transition To Brand Marketing Online

By Benjy Boxer, @boxerbk – Forbes Over the next few years, small and medium businesses (SMBs) that operate locally will have access to a significant amount of customer data, which will substantially impact their ability to reach consumers and build personalized in-store experiences. Additionally, this data will enable SMBs to compete for greater attention on

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Kevin Bacon to headline 2014 Festival of Media in Rome

Issued by C Squared, BizCommunity – @FestivalofMedia Festival agenda will explore global trends in content marketing, data, mobile and wearable tech Speakers from leading global companies include Johnson & Johnson, Net-a-Porter, Twitter, Forbes Kevin Bacon, the award-winning actor and ‘king of connections’, will headline the Festival of Media Global 2014, taking place between 6-8 April

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Expert Marketing Predictions: Is 2014 the Year of Personalization?

By Andrew Cherwenka, @cherwenka – Huffington Post Big data was the big thing in 2013. According to execs in marketing, technology and research, 2014 will be all about personalization. Here are five of the most talked about marketing predictions from across the web. Machine Learning Will Disrupt Every Business For marketers planning their 2014 priorities, it’s

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Retailers miss out on data over distrust

By Mindi Chahal, Marketing Week A collapse in consumers’ willingness to trust retailers with personal data is stalling marketers’ drive for more targeted and relevant messages. Click here to see a bigger version of the infographic above Data has become a talking-point for most brands in terms of how to use it effectively and in

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