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Tag Archives: ADMA

Meet Todd Fisher

By @Marketsoft Marketsoft is excited to announce that Todd Fisher has joined us as Business Development Director. We asked him some questions so that you can get to know him. What were you doing before you came to Marketsoft? ‘I’ve been working for over twelve years in marketing data services, and I’m looking forward to

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ADMA replaces its awards

Source – B&T ADMA (the association for data-drive marketing and advertising) has launched a new awards program that will replace the 36 year old ADMA Awards. The new awards program, Australian Creativity and Effectiveness Awards (AC&E Awards) has a whole new look with a new slogan and award categories. There are now 30 award categories

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Stop, Collaborate and Listen

By Chris Edwards, IAB Australia – @IABAustralia Data analytics is a rapidly exploding field within Australian businesses, with different organisations and industries across the country at different stages of maturity. ADMA estimate that around 30% of Australian businesses are currently at some point on the big data continuum between data discovery and data commercialisation. The

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And the winner of the ADMA Data Day Competition is…

By Marketsoft @Marketsoft Moana Wood from the National Breast Cancer Foundation is the winner of our ADMA Data Day competition! Moana has won a free pass, valued at $820 (Non-ADMA Member Company standard rate) to what is promised to be the biggest Data Day yet. ADMA Data Day will be in Melbourne on Monday 7

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Do you buy data? Win a ticket to ADMA Data Day

Third-party data is the lifeblood of marketing initiatives for organisations ranging from charities needing donors to business who need new customers to grow. Data powers targeted lead generation and customer acquisition, finding quality prospects to become customers who remain engaged and drive revenue. But, like anything, buying data has its challenges. You can have the

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State of the Media – Joel Nicholson – Marketsoft

Source MediaScope, @mediascope_ State of the Media offers a range of articles, opinions & profiles from a broad range of people across our industry. Here we feature Joel Nicholson – Managing Director of Marketsoft – and ask him to speak about his involvement with ad:tech and to offer his views on the the state of

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EDUCATION: ADMA Data Pass Program 2014

Are you up to date with your obligations with data? The ADMA Data Pass is a comprehensive series of online training modules that focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. The ADMA Data Pass program is an exclusive program for ADMA members.

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Marketers – what your number one priority should be in 2014

By Kathy Salter, @Marketsoft What are your marketing priorities for 2014? Behavioural targeting? Refining your content marketing? Developing your social channels? While  each of these are increasing in importance for marketers, I’m going to go out on a limb here and say that you could be wasting your time if you don’t have one fundamental

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