Testimonial
Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board.
Melanie Johnstone
Rocket Science/Australian Geographic
Quality database services and support for direct marketers - "Making Your Database Better"
+61 2 9432 7401 | SFT Login
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Service Promises
Data quality focused
Our primary focus is on the quality of each record rather than on the fields. Quality records enable you to create more targeted campaign offers and creative.
Enhanced data selections and increased data accuracy
Marketsoft proprietary systems and software fine-tuned over many years improves data quality and typically produces between 3-10% more accurate matches.
Customised processes
Each data source and campaign is different so we customise the cleansing and matching rules to reflect your campaign data.
A budget that goes further
improving data accuracy and dropping bad records frees up more of your budget to contact more quality contacts.
Simple, hassle free workflow
A dedicated data specialist will be assigned to your campaign project and the average campaign will be completed within 2-4 days from receipt of your initial data (pending quick turnaround times).
Complete security and confidentiality
We can manage data on behalf of third parties and liaise with each party independently.
Collaboration
Marketsoft are data specialists with a deep understanding of direct marketing and therefore can assist with improving your campaigns on an ongoing basis.