Testimonial
I have great trust in their ability to refine, manipulate and analyse campaign data to produce optimum results. They will pull out all the stops to deliver the right outcome at the right time – not to mention being a great bunch of people to work with.
Kathy Salter, Consultant to MBF
MBF
Quality database services and support for direct marketers - "Making Your Database Better"
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MarketParse
The MarketParse system is probably the most advanced software of its type available today.
Parsing is the process whereby name and address data is analysed in order to identify and isolate its constituent parts. Accurate parsing is an essential ingredient in achieving quality name and address scrubbing.
One major advantage of MarketParse is the ability to validate and standardise each element of name and address. This in turn improves many other processes such as deduplication, mail delivery and presentation, client inquiry, fraud detection, etc. Other advantages of MarketParse include the capacity to overlay statistics from sources such as the Australian Bureau of Statistics, personalise marketing material, select or sort on the basis of surname, street, etc.
Thorough and accurate parsing of names and addresses is not easy to achieve. It requires specialised skills and extensive data dictionaries. At Marketsoft our consultants have been dealing with name and address data for many years and with the wealth of experience gained over that time it is little wonder that MarketParse is the best parsing software on the market today.