Testimonial
Marketsoft understand data; its as simple as that. Having worked collaboratively with Marketsoft on complex single customer view and deduplication projects, we have happily achieved exceptional results. Marketsoft add value at every stage of the process.
Zoe Catchlove, Managing Director
CA
Quality database services and support for direct marketers - "Making Your Database Better"
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MarketGender
MarketGender™ offers the user the ability to identify the gender of a person from their given name or names and to allocate the correct gender salutation. Not only may this function be considered polite but it also allows the user to customise their communications and present a more personalised message to the recipient.
MarketGender™ contains an extensive dictionary of given names with a corresponding gender code. This is used to validate or assign a person’s title, thus allowing the creation of a salutation. We have compiled a dictionary of approximately 120,000 given names from many different ethnic origins.
In addition to determining a person’s salutation, in order to correctly address correspondence, this system is useful for customer profiling. By identifying the gender of your customers you can analyse buying patterns to show whether certain products are favoured by one sex or the other.