Testimonials

The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. Whilst working with me on Australian Geographic, they managed large and often complicated internal customer segmentation and external data partnerships with ease. They always follow the brief and look to provide additional value wherever they can. I highly recommend their services.

Melanie Johnstone
Rocket Science/Australian Geographic

Marketsoft has been a valuable partner for IMP in the AU NZ region for the past 2 years. Their expertise in merge purge and segmentation has helped IMP personalize the customer communication in ways we have not achieved before. Marketsoft have very quick turn around times that are a crucial part to our DM business processes.

Thia Ly, Marketing
International Masters Publishers

For over ten years, Marketsoft has been key to the success of the campaigns I have managed for a number of major financial services clients. I have great trust in their ability to refine, manipulate and analyse campaign data to produce optimum results. They will pull out all the stops to deliver the right outcome at the right time – not to mention being a great bunch of people to work with.

Kathy Salter, Consultant to MBF
MBF

In our dynamic and fast-paced environment, having a honest and trustworthy supplier that can produce high quality data files and other marketing intelligence on time has been critical to past successes and future planning of our direct marketing business. Marketsoft has partnered with Seton for over 10 years during which time they have enabled us to understand more about our customers, implement significant changes and improvements to our database and ultimately deliver highly targeted DM campaigns.

Lisa Roberts, Direct Marketing Manager
Brady Australia

TIME magazine consider Marketsoft’s sophisticated data processing capabilities and merge/purge software to be invaluable for managing TIME’s direct marketing campaigns. The campaign effectiveness outweighs the outsourcing costs many times over.

Sue Reeman, Circulation Director
TIME Australia

Marketsoft understand data; its as simple as that. Having worked collaboratively with Marketsoft on complex single customer view and deduplication projects, we have happily achieved exceptional results. Marketsoft add value at every stage of the process.

Zoe Catchlove, Managing Director
CA