By Kathy Salter, @Marketsoft
Any marketer working with business to business data will tell you – it can be tricky. The days of a job for life are long gone and it is estimated that, by 2020, average Australians will leave their jobs every three to four years. Think about what that means for your B2B data – you could lose 25% of your customers each year.
As well as this lost opportunity, out-of-date business customer data wastes your time and money, erodes your marketing ROI, is damaging to customer experience and prevents effective planning.
Depressing, isn’t it?
Announcing B2B Connector:
There is a quick fix that can help. B2B Connector is a unique new product that gives you the power to know when your B2B customers are still in their jobs and when they have moved on.
- Save the time you would have spent contacting customers who have left their jobs
- Save the precious marketing budget you would have wasted on customers who have moved on
- Retain trust and improve customer experience, avoiding the complaints that come with out-of-date contact details
- Target your marketing resources on the customers you have confirmed are still there
- More reliable results as you improving the accuracy of your estimates
- Tailor messages and experiences for customers you know are receiving them
The best news is that you can make sure that this service will save you money before you buy. We will run reports on your data free of charge if you call us on +61 2 9432 7414. You can find out exactly how much you will benefit from B2B Connector before you order.
How much will I save?
This could be as much as 25%, based on recent job tenure estimates. Of course, this depends on the unique characteristics of your business customer file, but it’s easy to find out.
Simply multiply your expected campaign cost per name by the number of records suppressed, subtract the total B2B Connector service cost as quoted, and the result is your cost saving. Simple! If you don’t save money, don’t use the service! What do you have to lose?
How ‘quick’ is the quick fix?
We understand that the speed of marketing today means that there isn’t time for your customer data to be sitting around long. You can expect a 24-hour turnaround* – often less – when your file is in our hands.
For a free trial of B2B Connector please call Joel Nicholson on +61 2 9432 7401.
*Based on typical data file size and type and subject to sighting data