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Introducing LemonTree:

LemonTree is a new donor-centric collaborative that allows non-profit organizations to grow existing and new donors, consistently all year round.

Our purpose is to protect your donors and grow a long-lasting sustainable giving future in Australia. Our approach is through collaborative idea sharing across the LemonTree community, that includes you(!), and to harness the power of collaborative data and analytics to incrementally build significant lasting positive impact.

7 Reasons Why LemonTree Is Unique:

  1. Access to counts and data
  2. Receive your data in moments not days
  3. Premium quality data
  4. Select unique givers for fresh new donors
  5. Transparency of membership and data usage*
  6. Quarterly bench-marking, scoring and insights
  7. Advanced selection and segmentation methodology

LemonTree – the first donor-centric data collaborative;

Improve campaign relevance with advanced segmentation and targeting
Frequent data refreshes for privacy compliance and up-to-date preference
Premium data matching for a holistic single customer view of donors
✓ More money to the donors’ chosen cause as campaigns become more profitable

Who can join LemonTree?

LemonTree is a data collaborative for non-profit organisations which:

✓ Have a successful direct response fundraising program
✓ Want to improve the reach, profitability and responsiveness of their campaigns
✓ Want a donor-centric and ethical solution

What should I do next?

Contact us to find out if LemonTree is right for you. It’s easy to join and we’ll help you get started with an initial analysis and insights into your fundraising opportunities. You can then access high quality data and propensity scores cost-effectively from LemonTree’s collaborative data source.

Click Here For All Enquiries

Happy LemonTree Members:

“Always easy to work with Joel and the team and you delivered what I asked for – in a timely fashion.


“Very easy to work with, polite, responsive and we have also had good responses using LemonTree data.”

“Positive experience, responsive to questions and requests, good results off the back of your data.”


“Starlight participated in the new LemonTree co-op. Performance exceeded our expectations, returning response rates on par with some swaps. We were definitely happy with this data source, and will be continuing to participate.”

“The Baker Institute is excited to have joined forces with LemonTree to help maximize and improve our donor acquisition program. Through accessing ongoing data insights via the collaborative we are developing sustainable donor relationships and increasing the lifetime value of our donors.”


NeuRA used the LemonTree Data collaborative for the first time this April. The results were exceptionally pleasing and contributed toward the best acquisition result for NeuRA in years (probably ever). The Lemon Tree collaborative performance was almost twice that of the other two collaboratives in the data set, and was on par with bilateral swap arrangements.”


“Working with LemonTree has extended our fundraising objective… higher than industry standard response rates and doubled the size of our database in just 12 months.”


“I am happy with our test results and looking forward to the potential of this new list.”

“In a recent telemarketing acquisition campaign Lemontree was the number 1 preforming data source with a conversion of 14.31%. Lemontree provide complete transparency on how the data is being used across the collaborative to protect the donor and is close partner in developing sustainable donor relationships through ongoing data insights.