How do you uncover the true pain in your customer data?

  • The Challenges…
    • Is your pain obvious in terms of gaps in your data and access to other systems or is there a sense of fear of what we don’t know and should know?
    • Is there a painted nirvana in your organisation of a single view of customer, however after many years it never lives up to expectations?
    • Are you in the cold face of marketing, where brand damage, limited personalisation, and struggling ROI are a regular challenge?
  • The Concepts…pain
    • You are not alone, numerous surveys to marketing teams admit that data is a core challenge for 80% to 90% of marketers
    • Data audits reveal large pockets of customers that are unreachable on channels that you are transitioning towards or proving to have strong ROI
    • Propensity modelling to forecast opportunity size and target better is still rarely applied even though the case studies are piling up where 20 to 30% lifts are common
  • Actions to consider…
    • Assess your data maturity journey by starting with foundation areas like data quality, data reporting, and data capture, then assess your end in mind such as analytics, marketing automation, data science. You should then start to see quantification of the pain and the opportunities!
    • Choose the best technology within your budget range. In recent years our business has gained 4 fold improvements in data management efficiencies and capability growth by taking on best in market.
    • Partner with leading external expertise in customer data quality, data management, and analytics. Resolving your data pain is an ongoing journey and is a specialist area to finally find true relief!