Third-party data is the lifeblood of marketing initiatives for organisations ranging from charities needing donors to business who need new customers to grow. Data powers targeted lead generation and customer acquisition, finding quality prospects to become customers who remain engaged and drive revenue.
But, like anything, buying data has its challenges.
You can have the best offers, products or services. You may have the best planned and most beautifully designed campaigns. But if you don’t get the data right, you can never reach the right people, let alone at the right time or with the right, relevant message or experience.
So what challenges are today’s third-party data users experiencing?
Tell us about your challenges to win a ticket to Data Day
If you buy data, you can tell us about your challenges and go in the draw to win a ticket to this year’s ADMA Data Day in Sydney.
ADMA Data Day is an exciting event for data-driven marketers, advertisers and business analysts taking place in Melbourne on Monday 7 April and in Sydney on Thursday 10 April 2014.
This year’s Data Day promises to be the biggest yet, with the most comprehensive line up of global speakers in the event’s 10 year history. For more information, click here.
We wouldn’t miss it. Would you like to go?
We are offering the chance to win a FREE ticket to Data Day, valued at $820 ($695 for ADMA members). Group discounts are available – for more on pricing, click here.
How to enter
To enter into the draw, third-party data users simply need to click here to fill in a short survey about the data you use and the challenges you experience. The competition closes 31 March 2014 at midnight. We’ll send the results to all participants so you can compare your experience with that of your peers.
Good luck and we hope to see you at Data Day. Marketsoft will be there so do come and say hello!
Terms and conditions
To enter the Third-party Data Competition participants must complete a short survey on their use of third-party data by midnight 31/3/2014. Participants will be entered into a draw to win a ticket to the ADMA Data Day 2014, valued at $820 (Non-ADMA Member Company standard rate). The winner will be selected by random computerised selection on 1/4/2014.The winner will be informed by email and phone and will be announced on the Marketsoft website www.marketsoft.com.au/blog and in the Marketsoft weekly newsletter. Prizes are not redeemable for cash NSW Permit No. LTPS/14/02029.