DMA Conference 2012 starts tomorrow in sunny Las Vegas, to the prepare, we thought we’d talk through the top 3 speakers and sessions we’re looking forward to most.
Don Peppers – Customers in Revolt: Threat or Opportunity? (http://bit.ly/QWaE7k)
Don Peppers (@DonPeppers) has long been an authority in customer relationships and one of the world’s leading marketing strategists. Built upon his core message that building trust with the customer is key, Don takes the stage in day 1’s keynote session to explore how the emergence of social media and the customer-centric world challenges traditional corporate strategies.
Chris Anderson – Big Data (http://bit.ly/RDGJyJ)
We’ll be watching closely when Chris Anderson (@chr1sa) takes the reins and looks to explore deeper the flavour of the year – Big Data. As sources of data become more and more fragmented, unstructured, and ultimately, massive, the world is looking for unique ways in which to leverage it faster than everyone else. Through his editor-in-chief role at Wired magazine, Chris is constantly steps ahead of the status quo in his insights and thinking – what will his opinions around Big Data hold?
David Fischer – Making Business Personal: Driving Customer Engagement with Facebook (http://bit.ly/SQYFbJ)
As VP of Business and Marketing partnerships at a little ol’ organisation called Facebook, David Fisher (@davidbfischer) is bound to have a thing or two to share in terms of driving engagement through social media. As always, we are sure a hot topic will be how this engagement can be monetized, however we’ll also be interested to hear his thoughts around the medium-term future of social platforms following the recent financial disappointments of Facebook.
Make sure you keep an eye on our Twitter feed (https://twitter.com/Marketsoft) during these and throughout the six days of the conference, as well as this blog for deeper insights around key ideas. If there’s anything you’re particularly interested in, saw something at the conference we missed, or simply want to know more, drop us a line using the comments below.