Data Tip: Lost In Space

Loosing customers just because their contact details are out of date is the last issue marketers should have to think about.

Sure, some subscription based product organisations avoid interrupting their customers for fear of churn, however the majority of organisations have no valid reasons not to follow some simple processes to minimise this loss.

Our advice is:

  1. Automate implement regular standard processes
  2. Reference match to 3rd party sources for change of address, left address, correct address, deceased, etc.
  3. Leverage include reminders on as many communications as possible for customers to update their details
  4. Innovate explore, measure and tweak the many available channels for encouraging detail updates, such as post-paid reply forms, web landing pages, or even incentives

To talk through maximising your customer recovery processes or for any help in ensuring you’re getting the most out of your data, give us a call today on (02) 9432 7401.