What are the gaps in your data assets? What is the cost of these in terms of marketing or decision making?
Missing or inaccurate data is the cause for concern for most modern marketers, particularly as data informs an increasingly broader range of both decisions and customer interactions. Marketsoft have curated a unique set of enhancement services designed to address this issue across a range of dimensions.
Marketsoft apply enhancement services either as a batch process - as is often the case required for project-based activities - or as a web service, providing the ability to call on-demand and in real-time. Marketsoft approaches data enhancement in a unique manner. We aggregate existing industry services and combine them with specialised algorithms and web research processes. This allows us to augment "typical" results using the smarts of machine learning, licenced data sources, and publicly available information published through web and social channels.
National Change of Address (NCOA)
NZ Statement of Accuracy (SOA)
Company Trading Status
Legal and Trading Name(s)
Industry / ANZSIC / SIC Code Append
Other Attributes (Revenue, Employee Size)
Where permissible, we're able to verify and/or append a range of individual attributes across social, contact, and professional dimensions.
Support of Account Based Marketing (ABM) through IP Detection services; that is, the ability to recognise your customer on site, and in turn, respond with the personalisation they deserve.
I have always found the Marketsoft team extremely professional, reliable, friendly, knowledgeable and trustworthy. Not only do they offer great service and advice with excellent turn-around times, their prices are unbeatable. For any work involving data processing and database marketing they are one of the best in the marketplace (if not the best).
Daniel was extremely friendly and helpful, and knew exactly what we needed!
Working with Marketsoft has been a great experience.
Good communications, fast turnaround with work and was able to fix issue with email data issue immediately.
Exceptional service, clear and quick responses. A proactive response to overcoming any issues and a friendly approach to go with it. Could not recommend highly enough.
Prompt response times and service.
The team at Marketsoft know their stuff. Their passion about ‘everything data’ combined with their understanding of direct marketing and genuine desire to help businesses to increase both the accountability and effectiveness of their campaigns, means that they’re a real asset to have on-board. I highly recommend their services.
Rocket Science Strategic Services
I can always rely on Marketsoft to manage the job with zero hiccups and full customer service and solutions (if required). Thank you!
Very responsive and always helpful.
Great service and project was completed on-time and on-brief. Thank you!
Marketsoft believe in the power of people. Data, technology, and process are important, but without trust between a working group everything fails. We'd love the chance to talk to you and show you why people-driven marketing technology is so special.