CUSTOMER JOURNEYS
EFFECTIVENESS
An effective customer journey is underpinned by real data points, and allows an organisation to predict and prescribe customer movements.
We believe that customers journeys are not something laced in theory, destined to disappear into brand handbooks for eternity. Instead, our journeys are practical and defined by the data already available to your business; this means a customer’s journey can be accurately identified, tagged, and influenced.
JOURNEY MAP
DATA LAYER
DATA SCIENCE LAYER
MARKETING AUTOMATION LAYER
DATA.TECHNOLOGY.STRATEGY
TELL US ABOUT YOUR PROJECT
MARKETSOFT EST. 1988
We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.