CUSTOMER DATA PLATFORM (CDP)
+MARKETSOFT SERVICES
AT MARKETSOFT, WE BELIEVE THE TITLE CDP IS JUST AS MUCH A CONCEPT AS IT IS TECHNOLOGY
Enter the Marketsoft CDP…
Match & Stitch Data
Profiles & Segments
Enhanced Data
Integration
Audience Activation
There are a range of reasons organisations are investing in and adopting the CDP model, including:
Insights and access to advanced querying tools
Improved access to customer data
Improved personalisation
Control of customer data
Simpler infrastructure
Security of customer data
Consistent view of customer across the organisation
Integration of internal and external sources
DATA.TECHNOLOGY.STRATEGY
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MARKETSOFT EST. 1988
We’d love the chance to talk to you and show you why people-driven
marketing technology is so special.