Customer-centricity Collective Group Drinks

By @Marketsoft

Have your say and learn more, as the Customer-centricity Collective Group examines what it truly means to be customer-centric in 2014.

Part 1


Date: Thursday, 29th May 2014


5:30 PM – Pre-drinks

6:00 PM – Welcome

  • Guest Speaker Presentation
  • Panel Discussion
  • Speed Marketing

7:30 PM – Conclusion

Location: The Fine Food Store – Shop 9/The Rocks Centre Kendall Lane, The Rocks

RSVP:  Attendance is strictly by invitation only

Click here to join the Customer-centricity Collective LinkedIn group.

Meet our Guest Speaker:

Jeff Evans@Tarquin61

Jeff Evans - Customer Centric

What does it mean to be Customer Centric? The term was championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage. He proposes that being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit.  What does that mean to you given a study has found that 66% of Marketing Leaders don’t know how much their customers are worth?  Are you one of them?

Join me as I take you on ‘A journey to Centre of Customer Centricity’  This will be look at how over my career I have taken companies the centre of customer-centricity and share the many twists and turns that make up the journey along the way.  I’ll touch on:

  • how internal alignment as well as external focus is critical to success;
  • integrating customer touch points along with transactional data;
  • creating a conduit that moves data through an organisation;
  • smashing silos – we’re all in this together;
  • plus lessons I’ve learnt on the journey.

We hope to see you there!