Have your say and learn more, as the Customer-centricity Collective Group examines what it truly means to be customer-centric in 2014.
PLEASE JOIN US AND OTHER LIKE-MINDED PROFESSIONALS FOR DRINKS AND CANAPES:
Date: Thursday, 29th May 2014
5:30 PM – Pre-drinks
6:00 PM – Welcome
- Guest Speaker Presentation
- Panel Discussion
- Speed Marketing
7:30 PM – Conclusion
Location: The Fine Food Store – Shop 9/The Rocks Centre Kendall Lane, The Rocks
RSVP: email@example.com – Attendance is strictly by invitation only
Meet our Guest Speaker:
What does it mean to be Customer Centric? The term was championed by Dr. Peter Fader, author of Customer Centricity: Focus on the Right Customers for Strategic Advantage. He proposes that being customer centric means looking at a customer’s lifetime value and focusing marketing efforts squarely on that real-world, high-value customer segment to drive profit. What does that mean to you given a study has found that 66% of Marketing Leaders don’t know how much their customers are worth? Are you one of them?
Join me as I take you on ‘A journey to Centre of Customer Centricity’ This will be look at how over my career I have taken companies the centre of customer-centricity and share the many twists and turns that make up the journey along the way. I’ll touch on:
- how internal alignment as well as external focus is critical to success;
- integrating customer touch points along with transactional data;
- creating a conduit that moves data through an organisation;
- smashing silos – we’re all in this together;
- plus lessons I’ve learnt on the journey.
We hope to see you there!