Comments for Marketsoft http://www.marketsoft.com.au Quality database services and support for direct marketers - "Making Your Database Better" Fri, 26 Nov 2010 04:45:28 +0000 hourly 1 Comment on Don’t let your single customer view fail by Scott Farrell http://www.marketsoft.com.au/2010/09/16/why-single-customer-view-fails/#comment-5 Scott Farrell Fri, 26 Nov 2010 04:45:28 +0000 http://marketsoft.mydemo.com.au/?p=236#comment-5 yeh - single product - single offer sounds smart. At a minimum, it gets the focus of staff running the campaign. There is lots of noise, and multiple campaigns and projects, meetings, email etc etc. A single product and offer cuts through the clutter of the marketers - not too mention who its being delivered too. yeh – single product – single offer sounds smart.

At a minimum, it gets the focus of staff running the campaign. There is lots of noise, and multiple campaigns and projects, meetings, email etc etc.

A single product and offer cuts through the clutter of the marketers – not too mention who its being delivered too.

]]>