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Category Archives: Uncategorized

DCC Luncheon August 16th – Show Notes

Nicola Norris, Greenpeace Our RG dilemma The leaky bathtub 64% cancellation rate in year 1 2/3 of these were active cancellation (1/3 lapses) Old journey The dodgy first date Awkward way too much information too quickly Everyone got the same emails The solution? Quarantine donors during the first three months Digital journey during this period

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DCC Luncheon May 18th

By Emily Elliott On the 18th of May 2016, many had the privilege to enjoy talks from Marcus Blease from Cerebral Palsy Alliance and Jeffrey Evans from Epsilon. They both spoke on the need of acquisition and data and how they influence one another. Marcus Blease In the 7 years that Marcus has worked for Cerebral Palsy Alliance they have

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Real results of a progressive NFP working with Lemontree

Acquisition and donor engagement are major areas our members look into when constructing their donor base. One of our members was halfway through its 5 year growth plan focusing on major giving and bequest donors. To achieve this they needed to keep a consistent acquisition program at the cash giver level as a feeder into

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Ad:tech Conference March 15-16 2016

By Emily Elliott, Marketsoft As the digital generation progresses we must first look as what it means to be “digital” and if the term has any relevance at all. As we evolve so must our technology and marketing strategies; forget B2B and start looking at technology marketing to humans. Create a strategy that breaks through

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