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Category Archives: Social Media

DMA 2014: Day 2 – Trust, Transparency, and Ice Cream

Day 2 of DMA 2014 in San Diego saw us continue the fun and games with the SAS team, exploring some exciting themes around both marketing optimisation (via analytics) and social media data exploration. The standout theme for the day however was the closing keynote from Ben & Jerry’s Director of Social Mission Rob Michalak (https://www.linkedin.com/pub/rob-michalak/6/632/7bb) and Richard Rosen, CEO

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NRL use Facebook’s big data to take on AFL

By Patrick Durkin, Australian Financial Review The NRL used Facebook’s data to rev up Manly “fans” who weren’t attending the finals using its “real fans go” campaign. The NRL plans to target the game’s potential eight million fans using big data from social media giant Facebook to knock off the AFL as the premier sport

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The rise of the customer-centric enterprise

By Chloe Green, Information Age In 2014, enterprises need to cultivate relationships with individual customers Social media isn’t just a new customer service channel. It’s the most prominent indicator of the imminent revolution in C2B and B2C communication. In today’s real-time economy, enterprises can no longer afford to have a closed-off existence, relying on call

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How to Deliver Outstanding Customer Service With Social Media

By Rebekah Radice, Social Media Examiner Are you responding to customers on social media? Do you customize your interactions with them? Your brand and online reputation depend on how you provide social media customer service. In this article you will find four ways social media conversations create an extraordinary customer experience that inspires loyalty and word-of-mouth

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Five Inconvenient Truths About Social Data

By Anna Lawlor @Little_Lawlor;  The Gaurdian Marketers are rightly excited about the potential of social data – here’s what they need to know to avoid getting it wrong How can marketers tap big social data effectively? Photograph: Paul Bolotov / Alamy/Alamy Brands are wrangling “big data”, trying to make sense of it and build social media

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Facebook buys WhatsApp for $16bn

Source news.com.au FACEBOOK said Wednesday it was buying the fast-growing messaging service WhatsApp for more than $16 billion in cash and stock, expanding the global footprint of the social networking giant. Facebook has bought messaging service Whatsapp for $16 billion. Source: ThinkStock “Our mission is to make the world more open and connected. We do

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Social: The next big data thing?

By Brendan Coyne – AdNews, @AdNews Given that about half of Australia appears to have a Facebook account, social data could soon be one of the biggest components of big data. Around 12 million accounts exist here. Some will be for pets, some will be for brands, but the majority are probably human. And firms

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